What is the True Value of a Backlink to Search Engines?
Links are the highway of the Internet.
Without links nobody would be able to navigate, move from page to page and from website to website.
Backlinks is a term used to represent links between websites.
The original significance of backlinks to a website is as a 'Vote of Popularity'.
Lets take a look at:
• How GOOGLE has come to view Backlinks.
• Types of Backlinks and their Value
• What type of Backlinks produce the best results
When the Search Engines started out they where looking at sheer backlink volume. He who gets the most backlinks wins.
To entrepreneurs, this represented an opportunity to basically cheat the Search Engines by creating link farms, link trades, link pages, and so on. While sheer link quantity continues to play a role, it is no longer the highest priority factor in Search Engine Backlink analysis.
GOOGLE changed the game several years back when their search results were becoming less and less significant because their search listings were based on backlinks instead of significant and relevant content.
The more significant the subject matter of a website is to someone that is searching for that subject matter, the better the Search Engine listing positioning should be. After all, that's why we use Search Engines.
The dilemma for a Search Engine is to somehow evaluate if a backlink is of real significance or just a link - just a link being one that represents nothing more than that willingness of someone to give you a link from their website in exchange for one from your website. In this scenario, does either link truly represent the significance to someone that is using a Search Engine to find something significant to them?
When a Search Engine ceases to give us significant results on a search for our desired subject matter, we stop using that Search Engine. For this reason, over the years what gets analyzed as part of the backlink has changed in order to provide better search results to Internet Search users.
GOOGLE continues to be the top Search Engine resource in the world because they work very hard at developing spidering algorithms that give their searches the most significant website listing results.
There are many things that a Search Engine needs to consider when looking at the significance or value of a backlink.
Here are the most significant Search Engine considerations of the value of a backlink:
Types of Backlinks
There are several different types of links and each carries their own weight. Known purchased backlinks have the least value (none) and Two Way (reciprocal) links on link directory pages are very weak but not totally worthless. Some of the Multi-Way link banks can be pretty good with the best type of backlink being a one-way (non-reciprocated) link pointed to the website but not returned.
Type of Linking Website
Business (Weak) - Brochure website representing products or services
Shopping (Good) - Website with full eCommerce functionality for online sales
Marketing (Very Good) - Website designed to get a positive visitor action
Informational (Best) - Includes Online Magazines, blogs and News websites
Descriptive Anchor Link Text
Descriptive link text factors weigh pretty heavily in the Search Engine rankings. Any clues the Search Engines can get about the content of the page from external sources weighs heavily. Linking to a website giving your readers context to what they'll find on that site is highly desirable. Links you give (and receive) should be keyword rich. Instead of linking out using the name of the website you are linking to, use keywords relevant to that website.
Link Style
Text vs Images. Linking actual text (words) gives the Search Engines more information as to what the destination website is about. It adds to the page's keyword focus from an external website. Image links don't do that as well. Images can use the ALT/Title text which can be factored in but not weighted with the same value as a pure text link.
Link Age
How old a link is and how long it's been in place on a website can affect the overall value of that link. In general terms, the longer the link remains in place the more power it sends to the linked page. The exception is that Article Links from an Authority Website give out immediate value before being applied to the normal aging process.
Relative Website/Webpage Content
Of highest value to the Major Search Engines today is the Relative Content Relationship between the Linking Webpage to the Linked Webpage through the Descriptive Anchor Link Text. The advantage of a highly relative content webpage is that the Search Engines judge its relative content based primarily on its own page content. Highest consideration are the Key Words used in the Title, Article Description and its repetitious use on the Linked Webpage.
Linking Website/Webpage Priority and Authority Rating
The website that the backlink comes from (linking website) plays a major role in the value of a backlink. The higher the Priority Rating of the Linking Website or Webpage, the more value that is passed to the Linked Website.
Authority Websites
Of significant value is that given to Authority Websites. This Authority designation refers to News and Article type websites whose links are given a High Priority very quickly because of the number and frequency of the addition of new Articles, often hours of being published. Most general business and marketing type websites can take weeks and sometimes months to get spidered for new content by the Major Search Engines.
The Highest Authority Websites are Informational Article/News Type Websites which are well aged (at least 2 years old) and have been analyzed by the Search Engines as having Real Relative Page Content as expressed by its own page text as well as through its internal and external links to other related content webpages.
GOOGLE has lead the way with sophisticated website spidering algorithms which have been specifically designed to identify a linking scenario as having highly relative content between the Linking website/Webpage and the Linked Websites/WebPages via a relative descriptive anchor link text of the backlink. Search Engines have found that successfully identifying this relationship produces the most desirable Search Results for Search Engine users and therefore they give these scenarios when identified High Priority front Page(s) Listings.
How do Search Engines find Websites with relative content scenarios?
The best way to get High Visibility exposure by Search Engines for your backlinks is to take as many (if not all) of these Search Engine considerations as possible.
1) Use a quality source of One-Way (non-reciprocal) Backlinks.
2) Have your backlinks placed on as high a Priority webpage as possible on a well aged High Authority Article Informational Type Website.
3) Choose a Highly Relovant Linking Website and particularly a Webpage to the content of the linked webpage and website.
4) Use Descriptive Anchor Link Text, preferably one that can be found elsewhere on both the Linking and Linked Webpage. If not the exact text found in the link, a page with high relative content to the link text.
Baby Boomer Magazine LinkAds represent an excelent opportunity for your Website to get High Visibility Exposure by Search Engines for your backlinks, effectively giving you the best possible backlink value and desired results. 
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Baby Boomer Magazine can give you all of the most significant Search Engine considerations for the highest quality value for an effective backlink.
Baby Boomer Magazine is an Informational High Authority Website that has actively been online for over 4 years and gets spidered several times a day. It has 9 major category and 19 sub-category pages, each with very relative subject matter internally linked articles which are easily identified by Search Engines.
Baby Boomer Magazine offers on each of its Category and Sub-Category Pages up to 8 quality One-Way backlinks. Each backlink can have up to 46 characters for the Descriptive Anchor Link Text that best represents the relative content of both the Linking and Linked Webpages.
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