Who Are the Baby Boomer Generation?

Who Are the
Baby Boomer Generation?

The Baby Boomer Generation, by definition, is someone who was born between the years 1946 and 1964. Now Baby Boomers are between the ages of 44 and 62.

Economic prosperity characterized the 18 year span directly following World War II.

The Baby Boomer Bomb Detonated in 1946 - as the 16 million Americans that served in World War II returned home,.leading to the biggest population boom in US history. Just as powerful as any atomic bomb, its effects have radiated through society for literally decades and will most certainly continue to do so for many years to come.

78 Million Baby Boomers were born between the years of 1946 and 1964 in the United States alone. The boom lasted until the introduction of the birth control pill in 1964.

Baby Boomers social, cultural and economic impact on the United States has been unprecedented in its history.

The Baby Generation:

• Has more discretionary income (wealth) than any other age group
• Controls 70% of the total net worth of American households - $7 trillion of wealth
• Owns 80% of all money in savings and loan associations
• Spends more money disproportionately to their numbers
• Is not fanatically loyal to brands
• Watchs television more than any other age group
• Reads newspapers more than any other age group
• Accounts for a dramatic 40% of total consumer demand

As a Baby Boomer myself, I'm empowered by the fact that we have become the single largest economic group in the United States today. We are well educated and increasingly well preserved.

The Baby Boomer Generation as a demographic target can afford spending money on life's little luxuries, even in an economic recession.

Baby Boomers are at the early stages of what promises to be a long-term and lucrative love affair with life. We aren’t simply writing a new chapter of our lives, we’re writing a brand new book.

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Baby Boomer Magazine,
with due consideration of the present economic situation,
has committed its investigative and editorial resources
to find individuals and companies of integrity
as well as products, services and opportunities of quality and true benefit
of all Baby Boomers in our preparation and implementation of our
retirement with a desirable quality of life.

Baby Boomer Magazine Does The Research and Screening of products, services and retirement business opportunities expressly for their true value to Baby Boomers - ones that Baby Boomer Magazine can support with our "Baby Boomer Magazine Resource Guarantee".

Baby Boomer Magazine Utilizes our Baby Boomer Resource Partners to educate, consult and if found of value to you, to sell you the products, services or opportunities that truly benefit you as a Baby Boomer.

Baby Boomer Magazine's Resources Partners also represent various products, services or business opportunities that we have found to be of true benefit to Baby Boomers. We Guarantees there will be absolutely NO Hard Sell, NO Obligation, NO SPAM and NO Hassles.

Baby Boomer Magazine does not accept any Advertising Revenue from our Baby Boomer Resource Partners. We only monetarily benefit if you find the product, service or opportunity that is truly of benefit to you.