Google
Web BabyBoomer-Magazine.com
 
Nostalgia & Fun
Health & Fitness
Travel & Activities
Community  & Family
Retirement    & Jobs
Shopping & Selling
Entertainment    & Reviews
Home & Real Estate
Home Page > Community-Family > Boomer Real Stories

A Real Baby Boomer Retirement Story - Mary Riggs Develops a Successful Online Business

March 29th, 2008
The online store I started in 2006 was simply a fluke. I stumbled upon the “niche” of girls plus size clothing. I had never worked a day in retail sales, attended an apparel market show or thought of myself as a sales person.

They say that men define themselves by the type of work they perform.  Unfortunately, I have been plagued with the same ailment so I can attest to the fact that it is not gender specific.  My Human Resource work defined my very being, the job was who I was coupled with the large corporation in which I worked for 29 years of my adult life.

At the beginning of my retirement  I continued taking Continuing Education classes, SHRM certification test and attended seminars. Who was I kidding?  I knew “grow with the company” in job ads equated to “young.”   I read the Job Ads of the Sunday paper first as I had done for 30 years.

I have conducted many seminars on transition into retirement over the years only to have found myself unprepared for the challenges that the loss of self brought.  If I was no longer “Jason’s Mother” or “District HR Manger” who am I now?

I have stood in front of those having worked for the same major corporation as myself and ask what their plans were for retirement.  This question usually received answers such as “fish”, “play golf everyday”, “travel in their RV”,  the list was endless.

None of the soon to be retirees answered with “fish when I don’t have a doctor’s appointment.”  After all they had finally reached their destination, retirement.  Now they would have the time to do any and all the things they had dreamed about for years.

Newsflash! I would say to myself.  If you don’t fish (or golf, etc.) before retirement, you probably will not in retirement. This was sad, but had been my observation over the years.

I had seen retirees come to visit the office on their way to lunch with former co-workers, some of which would leave and never darken the door again, some that relished a retirement party and others that wanted to leave quietly.

My transition to what I do today came from a lifetime of Customer Service, now known as a transferable skill,  that was ingrained in me.  The online store I started in 2006 was simply a fluke from selling my grandson’s outgrown clothing on Ebay.  Then I stumbled upon the “niche” of girls plus size clothing and I felt empathy for parents trying to find the much needed sizes that I had encountered for my son years ago.

I had never worked a day in retail sales, attended an apparel market show or thought of myself as a sales person, yet I needed something to start from the “ground up” to call my own since my husband was and still works.

The choice was mine with the total support of a loving husband now stationed in Alaska. I could watch the weather channel, daytime TV or 24 hour news channels.

My family has always had a joke about my mathematical abilities.  They don’t think I can add or subtract without a dollar sign in front of the number!  Keeping that in mind my efforts had to be attached to income in addition to being a passion.

Has it been easy?  No.  The learning curve was steep.  I have job descriptions, much like any HR Manager would write, for all the hats I wear and jobs I perform myself.  I have never worked such long hours or been so determined to make something a success in my life. 

Recently I was interviewed by Entrepreneur Magazine for one of their Start Up Guides “Kid-Focused Businesses” that will go on sale in the Fall 2008.  Does this mean I have arrived? Hardly.

I became an LLC in May 2007 and have recently applied for the Federal Trademark for Cute as a Bug that expired on 1/17/08 and will take 18 months to get the application processed.

In August 2008 I added an important team member, Ward Consulting, a Mother/Daughter Team from Florida that I met in a Google Adword Seminar in Charlotte.  I mention this because even trying to wear all “hats” you have to know when you need to hire the experts.  I knew no more about Adword Campaigns upon completion of the seminar than before and didn’t want to learn.  The seminar fee was worth every penny to have found this out and stop throwing good ad dollars after bad.

My “passion” evolved over time, but with a little thought of what you love to do coupled with drawing from those transferable skills from your previous employment you can find your retirement niche.

Mary Riggs
http://www.cuteasabug.biz

Share your experiences, remembrances and opinions about "A Real Baby Boomer Retirement Story - Mary Riggs Develops a Successful Online Business" with other Baby Boomers on our "Baby Boomer Forum"

Please Join Our Baby Boomer Email List:
Get monthly News Letters, Event Notices, Discounts, Fun Stuff
- - - - - - - - - - - - - - - - - - - -
Your contact information will not be shared with anyone not directly related to your specific Baby Boomer interests. Any requests for information will be provided without obligation. Baby Boomers Rock!
Email Address:
First Name:
Last Name:
Gender:
Birth Year:
City:
State:
Health-Fitness-Insurance Shopping-Selling
Travel-Agency-Activities Entertainment-Music-TV-Movies
Community-Family-Politics Home-Real Estate-Remodeling
Retirement-Jobs-Business Trivia-Nostalgia-Fun

5 / 5 (3 Votes)
Article by:
Mary Riggs - A Real Story

 

 

MORE REAL STORIES 

News Feeds 

New Divided We Fail Ads Divided We Fail is launching new television ads on July 2nd that show both Senator McCain and Senator Obama talking about the problems that exist in our health care system.

- - - - - - - - - -

Baby Boomer Polls

Democrats: Who would you like to see run for President?
Hillary Clinton
Barack Obama

Baby Boomer Polls

ELECTION 2008 - Scenario #1:
Who would you vote for?
Hillary Clinton
John McCain

Baby Boomer Polls

ELECTION 2008 - Scenario #2: Who would you vote for?
Barack Obama
John McCain

- - - - - - - - - -

This 225x225 Space is Available
All Website Ad Banner

 

 

 Baby Boomers NostalgiaHealthTravelCommunity | RetirementShoppingEntertainment | Remodeling | SITEMAP | Recommended Sites

Copyright © 2006 Vantage Media Marketing Inc. All rights reserved. | Website Design | Terms of Use for our Site | Disclaimer | Advertising