[VIDEO] According to a recent survey, the Baby Boomer Generation is leading online purchasing and bringing the activity mainstream.
According to a recent survey, the Baby Boomer Generation is leading online purchasing and bringing the activity mainstream.
Picture the average Internet shopper. If the image that popped into your brain was of a young techie turk, think again. Think his Baby Boomer dad.
While they may be surfing the Web to buy their Eminem CDs and Harry Potter tomes, teenagers are not the Internet's primary shopper. According to a recent survey, the Baby Boomer Generation is leading online purchasing and bringing the activity mainstream.
Charting the Online Shopping Revolution," commissioned by Parade magazine and conducted by research firm Greenfield Online concluded that 85% of Internet users are now shopping online and that baby boomers are leading the pack. Web-shopping drivers for Baby Boomers included convenience, location and thriftiness with the top online purchases being for music, books and computer software.
Research showed that: 74% of Baby Boomers liked 24/7 shopping capabilities 68% of Baby Boomers liked that shopping online saves time 66% of Baby Boomers liked availability online not available locally 54% of Baby Boomers liked shopping without annoying sales people 57% of Baby Boomers liked special online sales promotions
Research also showed that: 67% of Baby Boomers were responsive to banner advertising 65% of Baby Boomers responded to website ad links 56% of Baby Boomers visited a website from a URL tag on a TV ad
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