Baby Boomers Can Make a Difference in Global Warming
March 1st, 2008
Baby Boomers represent most of the money and most of the political influence in the United States. We can make a difference!
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As the 16 million Americans that served in World War II returned home in 1946, the Baby Boomer bomb detonated - which led to the biggest population boom in US history. Just as powerful as any atomic bomb, its effects have radiated through society for literally decades.
As a True Baby Boomer myself, I'm empowered by the fact that we have become the single largest economic group in the United States today. We are well educated and increasingly well preserved. Our social, cultural and economic impact on our country has been unprecedented in its history.
Why are Baby Boomers so influential in American society and economic policies?
Baby Boomers: • Have more discretionary income (wealth) than any other age group • Control 70% of the total net worth of American households - $7 trillion of wealth • Own 80% of all money in savings and loan associations • Spend more money disproportionately to their numbers • Are not fanatically loyal to brands • Watch television more than any other age group • Read newspapers more than any other age group • Account for a dramatic 40% of total consumer demand • Most of all 3 branches of our US Political system are Baby Boomers
In the United States, a February 2007 survey found that 95% of the 41 Congressional Democrats surveyed agreed "it's been proven beyond a reasonable doubt that the Earth is warming because of man-made problems" while only 13% of the 31 Republicans surveyed agreed. Support for action to mitigate global warming, such as ratification and implementation of the Kyoto Protocol is strong on the political left, while many on the political right either dispute the scientific consensus on global warming or oppose action to mitigate global warming, instead favoring adoption.
